3 Insights About Social Media in Latin America

I spent the last week with our Brazilian 360 Digital Influence team and the bigger Ogilvy digital team in Sao Paulo. I learned a lot about that market and digital and social media growth across the region. Of all the stats and the discussions, there are three things that stuck out as important insights about the region

Here are the headlines from the experience:

  1. Brazilians are adopting social media faster than any other world market
  2. Orkut dominates in Brazil now but maybe not forever
  3. Mexico will erupt as the next big social media hotbed (after Brazil)

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