E-commerce trends: lessons from China


eCommerce and Social Media are like rainy days and classical music. They were made for each other.

How do you drive sales through social? How do you tell a story and sell your product…through social?

Recently, Nicky Szmala, Digital Director, and colleague Rachel Guo, of Geometry Global Beijing (our sister company), shared their perspective on the most recent and best examples of eCommerce from China that Social@Ogilvy – and now you! – can apply to the rest of the world.They included case studies and analysis of brands such as RoseOnly, Hey Juice, Taobao and Xiaomi.

The presentation is below – do you think these Chinese brands are leading the eCommerce field? What insights could you apply to your brand?