This week I had the pleasure of co-presenting a case study near and dear to my heart, in tandem with my client at the WOMMA Summit in Las Vegas. The case, “Huggies does the Hula,” addressed how we challenged the norm that TV is the best communication driver of sales, and looked more specifically at how Facebook is an effective vehicle for driving mass reach, awareness and sales impact.
The integrated Ogilvy team partnered with Mindshare and Facebook to address these four key elements:
1.Drive awareness and participation through paid Facebook media.
2.Create value by tying in Every Little Bottom charitable donations.
3.Find a way to build a fun, engaging experience that would elicit participation and sharing.
4.Drive it all home by generating sales through shopper activation.