Andrea Colaianni brings with him an extensive international experience and a strong expertise in social media, in particular in CRM, influence, media and points of sales. He started his professional career in Italy, where he contributed to the development of a social media advertising start-up. In only 3 years, the company grew from 5 to 80 people. In 2009, Andrea wrote his first book “Buzz Marketing nei Social Media” published by Lupetti. In 2010, he decided to come to France to join 90:10 Groupe, a social media consulting group, where he handled clients such as Honda Europe, Carlson Wagons-Lits and GoldenPoint. Andrea then joined the social media department of the international agency Same Same to advice clients from the luxury industry such as Van Cleef & Arpels, Longchamp and Printemps. His blog: http://womarketing.fr was successively launched in Italian in 2007 and in French in 2009.
Andrea Colaianni becomes, as Head of Social@Ogilvy in France, a point of entry to the social media disciplines already developed within Ogilvy Group’s agencies: Ogilvy&Mather Advertising, OgilvyOne, Neo@Ogilvy, OgilvyAction and Ogilvy Public Relations, in which the expertise was created in 2006. In addition, he will work in collaboration with the other Heads of Social@Ogilvy in Europe on shared client accounts and the development of new offers.
Andrea has already started working on strategic group accounts such as IBM, Allianz and Nestlé, in addition to coordinating the group’s social media resources.