NASCAR Content Blog

#NASCAR: Content on Race Day… and Everyday

This post first appeared on O&M’s page on Fast Company and is by Steve Phelps, CMO, NASCAR

NASCAR’s product is the unpredictable excitement found at and around the track. At Innovation Uncensored New York, Steve Phelps, Chief Marketing Officer of NASCAR, discussed how this unique sport uses content to engage its passionate fans while attracting a whole new audience to the track, television, computer, mobile device, and beyond.

Click here to read the full article on Fast Company

[Checkered Flag: Hxdbzxy via Shutterstock]

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