Last week saw Twitter completely throw in the towel in terms of differentiating themselves from other platforms (not everyone hates it), Jon Stewart is coming back and JT showed up at the CMAs and blew our minds. And the social media world kept turning:
- People are watching a ton of video on Facebook [for three seconds]
- Snapchat made slo-mo video possible
- Medium finally lets you block the jerks
- You can now accidentally buy things on Instagram in addition to accidentally liking pictures when stalking people
- BONUS: The Word of Mouth Marketing Association (WOMMA) had their annual summit this week and it was full of great learnings about storytelling, activating advocates and measuring effectiveness. Find the Top 10 Lessons here.
Have a great week!
Facebook Hits 8 Billion Daily Video Views
Facebook video viewership is growing by leaps and bounds. It now sees 8 billion average daily video views from 500 million users. That’s up from just 4 billion video views per day in April. Some might contend that this stat isn’t totally accurate since Facebook counts just 3 seconds of watching as a “view”. But the 100% growth in seven months shows that even when controlling for this limitation of the metric, users are still voraciously consuming videos. Even at just 3 seconds per view, Facebook is generating 760 years of watch time each day. – TechCrunch
Insta-3D Touch and Insta-Apple Pay?
As if Instagram couldn’t get any more modern, they are now testing ads that will allow users to shop with new iPhone features like 3D Touch and Apple Pay. The goal is to make these ads as unobtrusive as possible so as to maintain the popularity of the platform with people of all ages.
As a slight blow to social media, digital celebrity, Essena O’Neill, caused a bit of a stir by revealing the truth behind many of her sponsored Instagram posts. Brands already know that many sponsored posts are staged, but do people? The shift in her social presence has brought an onslaught of “honest” posts from platform users around the world.
Periscope Plans to Further Intertwine with Twitter – What Marketers Want
Periscope founders are listening to marketers to better understand what next updates they should make to their app to better intertwine with the Twitter application. Ideas include Periscope videos living within Moments and the Twitter feed, direct message options, and data sharing across platforms. >>Read More
Twitter Users Not “Liking” The New Twitter Update
This week, Twitter reacted as the beloved, sentiment-less favorite star morphed seemingly reasonlessly into a like heart. But have no fear, smart people are already providing the tools for reclaiming the shape we all know and love. >>Read More
YouTube is bringing virtual reality to life on their Android app. Using Google Cardboard and your smartphone, you can be immersed in an interactive experience for less than a pricey VR headset.
Snapchat Adds Slow-Mo, Fast-Forward, And Rewind Video Filters
Snapchat’s latest update is a new set of filters called “Speed Modifiers.” These filters can be applied to videos on iOS and Android. The modifiers allow you to add slow motion, fast-forward, or rewind effects to your snap videos. You can access the modifiers by swiping to the right, the same way you access the geo-tag or weather filters. Tech Crunch
Pinterest Launches Dedicated Shopping Section
After releasing buyable pins in June, Pinterest is making it even easier to spend all your time and money. Their latest update is essentially a store inside of Pinterest that is composed entirely of buyable pins. The Pinterest Shop will included trending collections of home decor, clothing, and jewelry. Individual retailers will also have the option to set up “shops” to highlight their own products. Read More
Medium now lets users shield themselves from nasty comments
Blogging platform Medium, known for its interest in fostering intra-platform discussion, is now allowing writers to hide response posts. Read More