83% of Facebook’s UK Daily Users on Mobile: That’s how many?

Source: TechCrunch

Posted yesterday on TechCrunch, Facebook’s Daily Active Users (DAU) for mobile make up a staggering 83% of all active users.

First off, that’s a MASSIVE NUMBER.

Second, we need to dig a little deeper. As Josh Constine states ‘To be clear, total stats count each individual user as 1 regardless of whether they accessed from desktop, mobile, or both. Mobile stats count each user who accessed via mobile, whether or not they also accessed via desktop.’
What this means is that while they’re not exclusively accessing Facebook via mobile*, 83% of overall DAU do at some point access via mobile. That is still a huge number.
What does this mean?

1. Surprise, surprise, UK users access Facebook from their mobile phones
2. If you’re a brand using Facebook to speak to your users (y’know, through building apps and stuff) you better be thinking MOBILE FIRST – but again, this is not news
3. A genuinely surprising amount of new openness from Facebook means that we should be seeing more data like this in the future.
Hurrah and hurrah again.
For nearly all brands working in social media, the Newsfeed Algorithm (as it is now known) is one of the key factors in helping define the way they interact with their fans and customers via Facebook. And while many of these brands (and their agencies) find the algorithm to be a frustrating hindrance, with the ever-moving goal posts for maximum engagement, Facebook is simply trying to give the best experience to those customers that matter most – its users.

Remembering that will be key to all brand success, both in Facebook and out of it.

PS. Reading this on your mobile? Quick! Check Facebook! 😉
PPS. Contrary to popular opinion, this isn’t ‘the first time’ Facebook have admitted this algorithm exists. They did that back in 2010.
*To get the exclusive number, you’d need Facebook to release a deep dive on this image. But they haven’t done that yet. So we wait.

An earlier version of this post originally appeared on whatleydude.com


A Lesson In Effective Community Management – AOL & The Huffington Post


AOL just announced it is paying $315 million to buy the liberal news commentary site The Huffington Post; a move coming not long after forking out $25 million to buy TechCrunch, a Silicon Valley technology news blog.

Founder Arianna Huffington‘s decision to fold her ground breaking community-based news site into one of the web’s struggling legacy Internet companies came as a surprise to many, in the same way Michael Arrington‘s Big Announcement at TechCrunch Disrupt last year managed to upstage all the start ups at the event.

Why the Huffington Post?  It has been wildly successful due to several factors, including its ability to find stories across the Web, couple them with well-created headlines and ensure a strong audience sees them. It is also popular as a progressive American news website.Yet the main factor that attracted AOL could in fact be the Huffington Post‘s community.

In addition to columns by Arianna Huffington and a core group of contributors the site has over 3,000 bloggers. These range from politicians and celebrities to academics and policy experts to Digital Influence’s Kety Esquivel all of whom contribute in real time, on a wide-range of topics.

In any vibrant community, online or off, people connect with each other because:

  1. They can do so easily and confidently
  2. They keep coming back because they satisfy certain needs or wants by taking part
  3. They feel their contributions are valued and can identify with the wider community group and its goals

All factors which until now, have been prevalent at the Huffington Post during its five-plus years of existence, with over one million comments made on the site each month. However, it is this community management which is exactly where new owner AOL is walking a fine line.

Continue reading A Lesson In Effective Community Management – AOL & The Huffington Post