GlobalHow Much Advocacy is Going On in Social?
How much does Social advocacy influence what people do? And what’s the value to brands?
Rob Blackie, Director of Social at OgilvyOne UK, has investigated the topic further. The following look at the influencing power of Social advocacy appeared on his blog on December 5, 2014, and a second post discussing the value to brands will follow.
The first thing to disentangle is how much Social advocacy goes on. Here I’m …