- This is a sector first for the Furniture retail space
- This is a UK first for traditional ‘bricks and mortar’ retail
- In the month we’ve had them live, click throughs have trebled.
I’d say this is all fairly substantial, wouldn’t you? Also, it’s worth pointing out that not only have we integrated Twitter Cards into Harveys social media offering, we’ve also ensured that the ratings and reviews get pulled through from our partners, Bazaarevoice.
This basically says that brands can now, with a simple piece of html markup, preview actual products, for purchase, including reviews and/or pricing information into their followers’ Twitter streams. Combine that with some decent tracking and you finally have what looks like a decent social sales ecosystem.