Yesterday in Lisbon at the Global Sabre Awards, Ogilvy’s 360 Digital Influence team won the THE GLOBAL SABRE FOR OUTSTANDING DIGITAL/SOCIAL CONSULTANCY! Winning what we see as the top honor in the communications field is hugely uplifting to our team around the world. Receiving this honor from Paul Holmes organization means a lot to us. He is the one thought leader in the communications field that actually takes time to spend with all of the agencies out there to really learn what they are doing – year after year.
From day one (7 years ago) we focused our attention on being the best strategists and practitioners in social media not on blowing our own horn, so-to-speak. We wanted to develop creative and effective ways to solve real business problems via an emerging discipline. We also believe in the power of social media to transform marketing and communications organizations. So, we applied that to our own organization.
We focused our energy on growing the largest global network of social media strategists and practitioners. We see change all over the world albeit differently in every market. My recent posts on my own blog about Russia are a good example of that.
The true power of social media comes through a fully integrated model. Not simply where we combine owned, earned and paid media for the compound effect it delivers but connecting new disciplines like shopper marketing, CRM, crisis management, and advertising with social media. This means breaking down the barriers between disciplines and forming new teams and new ways to work.
We are honored to win this award.